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Online selling guide

Best shipping software for a small business: 7 options compared

Six of the seven ways small sellers usually buy labels cost nothing a month, and most of them give you the same discounted USPS prices. Paid software earns its fee when you sell on several channels, ship with FedEx, or need automation and more than one person packing.

4 min readUpdated Checked against 8 official sources

6 of 7 ways to buy shipping labels cost $0 a month

Key takeaways

  1. 1eBay Labels, Etsy shipping labels, USPS Click-N-Ship, Pirate Ship and Veeqo’s shipping tools have no monthly fee, and Shippo is free up to 30 labels a month.
  2. 2Click-N-Ship gives every user USPS commercial prices, so a discounted USPS label alone is not a reason to pay for software.
  3. 3Pirate Ship covers USPS and UPS only. If you need FedEx as well, look at Shippo, Veeqo or ShipStation.
  4. 4ShipStation starts at $14.99 a month for 50 shipments on its Starter plan, with a 30-day free trial and no card needed.
  5. 5If you sell on one marketplace and ship under about 50 orders a month, that marketplace’s own labels are usually enough.
In this guide
  1. The short answer
  2. Seven options side by side
  3. Free options and what they leave out
  4. When paid software is worth the fee
  5. What each choice costs at 50, 200 and 1,000 orders a month
  6. How to choose in four questions
  7. Frequently asked questions

The short answer

For most small sellers the best shipping software is the cheapest one that covers the carriers you use and the places you sell. On one marketplace with a few orders a week, the marketplace’s own labels do the job for free. Selling on two or more channels, Pirate Ship (USPS and UPS) or Veeqo (more carriers) pull every order into one screen at no monthly cost. A paid tool such as Shippo Pro or ShipStation makes sense once you need FedEx with your own rates, automation rules, several users or inventory features.

Prices and features below were checked on each product’s own website on November 10, 2026. Postage prices change every January, and software plans change more often, so check the pricing page before you sign up. Tallyvane earns a commission if you buy ShipStation through our link; that does not change the comparison, and where a free option fits better we say so.

Seven options side by side

All seven print USPS labels at discounted commercial prices. The differences are the monthly fee, which other carriers you get, and where they can pull orders from.

Checked November 10, 2026 on each company’s website. Postage is always extra.
OptionMonthly feeCarriersImports orders fromBest for
eBay Labels$0USPS, UPS, FedExYour eBay saleseBay-only sellers
Etsy shipping labels$0USPS, UPS, FedEx and othersYour Etsy ordersEtsy-only sellers
USPS Click-N-Ship$0USPS onlyNothing; you type each addressA few USPS parcels a month
Pirate Ship$0, no markupUSPS, UPSEtsy, eBay, Shopify, WooCommerce, Squarespace, Wix and more (15 sources)Multi-channel sellers who only need USPS and UPS
Veeqo (shipping tools)$0, unlimited ordersUSPS, UPS, FedEx, DHL, Amazon Shipping, OnTracAmazon, Shopify, eBay, Walmart, Etsy, TikTok Shop, WooCommerceMulti-channel sellers who want FedEx without paying
Shippo Starter / Pro$0 up to 30 labels; Pro $19 a month up to 20040+ carriersShopify, Etsy, eBay, Amazon, Walmart, WooCommerce and moreSmall stores that want branded tracking at a low price
ShipStation StarterFrom $14.99 for 50 shipmentsMajor carriers, 200+ in all400+ integrations, incl. Etsy, eBay, Amazon, Shopify, TikTok ShopGrowing sellers who want automation and room to scale
Free toolDimensional weight calculatorWork out the DIM weight and billable weight of a parcel, and whether size or weight sets the price.

Free options and what they leave out

eBay Labels and Etsy’s labels are the simplest choice when one marketplace is all you sell on. The order details are already there, there is no subscription, and eBay lets you print up to 100 labels at once and void a label within 28 days. Etsy includes $100 of USPS insurance on Ground Advantage and Priority Mail labels. Neither can print a label for an order from your own website or another marketplace.

USPS Click-N-Ship is free with a USPS.com account and, according to USPS, gives every user commercial prices. It only covers Ground Advantage, Priority Mail and Priority Mail Express, and it does not import orders, so it suits occasional parcels rather than a daily routine. If you ask USPS to mail you printed labels it charges $1.65 per label.

Pirate Ship is free with no markup or minimums; it is paid by the carriers. It imports orders from 15 sources, including Etsy, eBay and Shopify, and covers USPS and UPS. The gap is FedEx. Veeqo, owned by Amazon, offers free shipping tools with unlimited orders and adds FedEx, DHL and Amazon Shipping; its paid plans (from $19 a month) are for inventory features, not labels.

When paid software is worth the fee

You do not pay for software to get a cheaper USPS label, because the free tools already give commercial prices. You pay for the work it takes off your hands. These are the usual reasons sellers move to a paid plan.

  • Automation rules: set the service, package and insurance once for each type of order, so most labels need no decisions.
  • Several people packing: ShipStation Starter includes 3 users and Standard 10; Shippo’s free plan has 1 user and Pro up to 5.
  • Your own negotiated carrier rates: ShipStation allows your own UPS or FedEx account from the Standard plan ($29.99 for 50 shipments); Shippo charges 5¢ a label for your own account on its free plan.
  • Returns and exchanges, branded tracking pages and packing slips that match your store.
  • Inventory and warehouse features once stock sits in more than one place.
Free toolPacking slip generatorMake a printable packing slip with SKUs, quantities ordered and shipped, and back-orders marked. No prices.

What each choice costs at 50, 200 and 1,000 orders a month

Postage is the same order of magnitude everywhere, so the software fee is what changes. The table shows the monthly fee only, at list prices on the monthly plan.

  • ShipStation’s Starter plan jumps from 100 to 500 shipments for only $10 more ($29.99 to $39.99), so a seller just above 100 orders pays the same as one at 500.
  • ShipStation advertises 20% off for annual billing and Shippo about 10%.
Software fee per month, before postage. ShipStation Standard shown because own carrier accounts need it.
Orders a monthPirate Ship / Veeqo shippingShippoShipStation StarterShipStation Standard
50$0$19 (Pro; free covers 30)$14.99$29.99
200$0$19 (Pro)$39.99 (500 tier)$89.99 (500 tier)
1,000$0Higher Pro tier; check the pricing page$79.99Higher tier; check the pricing page
What each choice costs at 50, 200 and 1,000 orders a month

How to choose in four questions

Answer these in order and stop at the first answer that settles it.

  • Do you sell in one place only? Use that marketplace’s labels until something specific is missing.
  • Do you need FedEx? If not, Pirate Ship covers USPS and UPS for free. If yes, try Veeqo’s free shipping tools or Shippo.
  • Do two or more people print labels, or do you spend more than an hour a day on shipping? A paid plan with automation and extra users starts paying for itself.
  • Do you have negotiated UPS or FedEx rates? Pick a tool that lets you connect your own account without a per-label fee.
Free toolEcommerce profit calculatorSee the real profit on each online order after product, shipping, fees, ads and returns.

Frequently asked questions

What is the best free shipping software?

For USPS and UPS, Pirate Ship: it is free with no markup and imports orders from Etsy, eBay, Shopify and others. If you also need FedEx, Veeqo’s shipping tools are free with unlimited orders.

Is ShipStation worth it for a small business?

It is worth it once you sell on several channels and want automation, more than one user or room to grow. Its Starter plan costs $14.99 a month for 50 shipments, with a 30-day free trial. Below about 50 orders on one marketplace, the marketplace’s own labels are usually enough.

Do I get cheaper postage with shipping software?

Usually not compared with other online options. USPS says Click-N-Ship gives every user commercial prices, and eBay, Etsy and Pirate Ship also sell discounted labels. Software saves time; the postage discount is similar across the free tools.

Which shipping software works with Etsy and eBay?

Pirate Ship, Shippo, Veeqo and ShipStation all import orders from both. Etsy’s and eBay’s own label tools only handle their own orders.

Can I use my own UPS or FedEx account?

Yes in most paid tools. ShipStation allows it from the Standard plan, not Starter. Shippo allows it on the free plan for 5¢ a label.

Sources we checked

Updated November 10, 2026. General information, not financial, tax or legal advice. Rules change and differ by place; check with the official source or a qualified adviser before you act. How we check facts.

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